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CFP Digital China: Media and Social Change

Deadline Extended to Wednesday 10th October 2019

Digital China: Media and Social Change

UK-China Media and Cultural Studies Association 3rd Biennial Conference

16th January 2019, School of Media, Communication and Sociology, University of Leicester (UK)

Keynote Speakers:

Cara Wallis, Associate Professor, Department of Communication, Texas A&M University. Dr. Wallis is an interdisciplinary scholar whose work spans the fields of mobile communication, critical studies of technology, media studies, China studies, and women’s and gender studies. She is the author of Technomobility in China: Young Migrant Women and Mobile Phones, Winner of the 2014 Bonnie Ritter Book Award and Winner of the 2013 James W. Carey Media Research Award.

Manya Koetse, China Social Trend Watcher. Manya Koetse is the founder & editor-in-chief of What’s on Weibo. She is an MPhil graduate in Asian Studies, specialized in Chinese Language & Culture and Japanese Language & Culture.


UK-China Media and Cultural Studies Association and School of Media, Communication and Sociology, University of Leicester invite postgraduate students, early-career researchers, and activists to submit proposals for our 3rd biennial conference at the University of Leicester.

The theme of this conference is “Digital China: Media and Social Change”. The conference will focus on the impact of digital media on the construction of China’s political, economic, cultural, and social fields. It explores the role of digital media in different aspects of Chinese society and Chinese everyday lives. It also seeks to understand media development in China and comprehensively demonstrate the revolution that has created the brand-new face of Chinese society over recent decades in the wake of new media.

China has experienced a dramatic information and communication revolution in the past few years. Although China’s case is not exceptional in the global trend of digitalisation, it does have its own characteristics. Hong (2016) argues that the speed, scope and scale of growth and development of both the Internet and social media make China receive more attention. An increasing body of scholarship has examined the implications of such digital revolution in relation to civic/political engagement (e.g. Liu, 2017; Wan, 2017; Zhang et al., 2018), social justice (e.g. Chang, 2018), social interaction (e.g. Xu et al., 2015; Chan, 2018), and business (e.g. Luo et al., 2015; Boardman et al., 2018). However, as changes and developments are still continuing in Chinese society as well as the digital media landscape; UCMeCSA aims to organise this academic biennial-conference to invite scholars whose research relates to the above aspects to further contribute to the debate and provide up-to-date knowledge about more recent phenomena. In particular, we encourage submissions to be consistent with, but not limited to the following specific areas:

  • Digital culture in China
  • Digital media activism and civic/political engagement in China
  • Digital media and social justice (class, gender, ethnicity, sexuality, religion, ability, etc.) in China
  • Digital media and the changing pattern of social interaction in China
  • Digital media and the development of consumerism in China
  • Methodological concerns in studying digital media and digital culture in the Chinese context

Papers may approach the topics from theoretical, conceptual, and/or empirical positions.

Please send your abstract to by 10th of October 2018. Individual abstracts should be up to 250 words. Panel proposals should include a short description and rationale (200 words) together with abstracts for each of the 3-4 papers (150-200 words each including details of the contributor), and the name and contact details of the panel proposer. Panel slots are one hour long. You will receive a notification from the conference organisers confirming whether your abstract has been accepted by the 20th October 2018.

The deadline for the submission of full papers is the 4th of January 2019. The submission of a full paper is desirable but not obligatory for conference participants. It is required in order to be considered for the special issue publication. A selection of papers will be considered for publication in a special issue of Networking Knowledge, the journal of the MeCCSA Postgraduate Network. We would like to encourage delegates to write up the full version of their papers. We look forward to your abstracts.


For any queries, please contact Wei Cui  and Yuxin Liu

UK-China Media and Cultural Studies Association

Facebook Page: UK-China Media and Cultural Studies Association

WeChat Official Account: UCMeCSA

Twitter: @UCMeCSA



Boardman, R., Cano, M.B. and Deng, S. (2018) ‘Marketing to Chinese Millennials: Weibo as A Marketing Tool For Luxury Brands’, Global Marketing Conference. Tokyo, Japan, 26-29 July. Tokyo: Elsevier, pp. 441-442.

Chan, L.S. (2018) ‘Liberating or Disciplining? A Technofeminist Analysis of the use of Dating Apps Among Women in Urban China’, Communication Culture & Critique, 11(2), pp.298-314.

Chang, J., Ren, H. and Yang, Q. (2018). ‘A virtual gender asylum? The social media profile picture, young Chinese women’s self-empowerment, and the emergence of a Chinese digital feminism”, International Journal of Cultural Studies, 21(3), pp.325-340.

Hong, J. (2017) ‘Social media in China: An unprecedented force for an unprecedented social change?’, Telematics and Informatics, 3(34), pp.691-693.

Liu, B. (2017) Social Media Use and Political Participation in China: The Mediating Role of Political Efficacy. PhD thesis. University of South Florida. Available at (Accessed: 19 August 2018)

Luo, N., Zhang, M. and Liu, W. (2015) ‘The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China’, Computers in Human Behavior, 48(1), pp.492-499.

Wan, X.A. (2017) ‘A Study of Political Participation in New Media Environment Among Chinese Citizens’, in Xie, Y. (eds.) New Media and China’s Social Development. Singapore: Springer, pp.47-71.

Xu, J., Kang, Q., Song, Z. and Clarke, C.P. (2015) ‘Applications of mobile social media: WeChat among academic libraries in China’, The Journal of Academic Librarianship, 41(1), pp.21-30.

Zhang, S., Li, Y., Hao, Y. and Zhang, Y. (2018) ‘Does public opinion affect air quality? Evidence based on the monthly data of 109 prefecture-level cities in China’, Energy Policy, 116(1), pp.299-311.

Journalistic Project by Peilin Zhang

Peiling Zhang, MA in International Journalism, University of Sussex, Final Project (Journalism). Supervised by Dr. Ping Shum and Tianyang Zhou

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话语 (Discourse) 周天杨 崔巍 于雅琨 程赞 巩述林




“Discourse”(话语)是人文类学科之最常用,最易用,最爱用的data之一。人类学者克利福德·格尔茨曾说:“人类文化就是不同文本的集合,这些文本自发的凝结在一起,并互相影响。更深刻影响并规划了人类的社会行为。” 话语作为人类文化文本的重要组成部分,为我们提供了极其有益的研究证据,使我们得以窥探各种文化现象及其本质。










Jan Blommaert 在Discourse: A Critical Introduction一书中把discourse 定义为了language-in-action, 是语言学“使用中的语言(language-in-use)”和福柯的话语概念的结合。 他认为discourse 是个人的,历史的,社会的语境综合体,不能将其看为凝固的语言。例如,“你们的红茶味道变了”。语境是说话时的环境么?某茶社,安静⋯⋯是否要考虑更早的环境,像是说话者是这间茶社的老顾客呢?那么说话者的社会或者文化语境呢?比如在中国,品茶被看作一种茶文化。由此可见,discourse是一个多面向,多层次的概念,可以表达从字面意思到文化背景和意识形态的意义集合。其中,意识形态不仅仅可以从话语的选择和字里行间的言外之意体现出来,还可能包含整个话语活动的全部。比如,书中提到了波兰在反法西斯战争胜利50周年的时候发起了一个分析历史资料的活动。在作者看来,整个活动本身都受到了反苏共的意识形态的影响。因此Blommaert特别强调民族志方法在社会科学研究中的重要性,要关注研究对象本身,而不是代其说话。



话语分析(discourse analysis 简称:DA)有许多种不同的运用姿态和途径。但依稀可大致分为两种:直接的话语分析 DA 和批判性话语分析 CDA (Critical Discourse Analysis)。 前者像是在话语里面游泳,并且找寻有价值的信息。后者更像是在话语里面潜水,试图通过对话语的语言学角度之深入分析来体会discourse的深层含义。









批判性话语分析是一个质化分析方法,根据Jensen(2002)所说:“它是一个方法的结合体,它是译码(coding),它同时怀揣启发式的目的,然后它要深入探讨话语的语言学特征和内在的深层含义。”它着重揭示了语言(文本text,话语discourse)与权利(政治斗争,不公平现象,统治力)之间的关系。 Wodak和Meyer (2009)说 ,话语分析是通过调查语言的使用来探讨社会不公平的工具。Hensen和Machin(2013)说:话语分析通过分析话语来了解,人们是如何通过使用语言和语法来创造意义的,他能让研究者通过分析话语来了解一件事。Hansen和Machin (2013)说:话语分析也能让我们看到,公众的话语和意识是否被权威或者其他某些组织所篡改。

对于话语的选择,帮助国家建立了意识形态,也帮助她建立了她的身份。因为政府或者精英阶层,可以通过话语使用来控制公众的知情权,让公众可以只接触和理解统治阶层偏好他们知道的信息。van Dijk (1996)提出批判性话语分析可以帮助我们理解权威是如何通过新闻报道的风格和排版来影响公众对于新闻事件的认知的.












电影学者珍妮特·施泰格曾经说过:“决定人的‘话语’(discourse)的,有三个要素:自我定位 (self-idenfication),社会建构 (social-formation)和历史环境(historical conditions)。施泰格的“历史接受”研究可以帮助我们了解电影的意义是如何被观众构建的。她主张,电影本身并无固定含义,它的意义存在于观众的不同解读之中,而这些解读又被电影解读者之身份,所处的社会和历史环境所决定。通过对比不同观众对于相同电影的不同话语,研究者可以窥探他们对于电影的不同态度,以及电影对他们产生的文化效用,进而分析得出具体电影文本及其意义,被观众用某一具体方式理解构建的社会学理由。






巩述林 (986817318)






美国哲学家Peirce和瑞士语言学家de Saussure是符号学的奠基人,而Roland Barthes则通过把符号学应用到流行文化分析中,从而将符号学介绍给了大众。
话语意味着关系(relationship),符号学分析中对话语的解读有助于理解不用的媒介内容、文本以及反文本(con-texts)之间的关系。拥有权力的社会集团规定了主导话语(dominant discourse)与非法话语(deviant disourse)的范围与定义。例如我们生活中的法律法规、道德体系等都被权力操作集团所使用以保护他们的权益并用以抵抗“他者”(如恐怖分子)。这一系列话语的作用之一就是将“他者”割裂出去。此处又将涉及两个基本概念:话语实践(discursive practice)与主导意识形态(dominant ideology),今天暂不做详细分析。Barthes认为,符号学研究的是指意过程,而非内容。Seiter也表达过类似观点:符号学首先问意义如何产生,而不是问意义是什么。将符号学分析与话语视角结合很有意义,也可以进一步结合心理学研究视角进行研究。因此一个完整的符号学分析可以很快发展为开阔的文化批判。













周天杨 (WeChat: dingdinghenkeai)






Post-Structuralist Discourse Analysis, Subjectivity, and Reflexivity
 在传统的观念里, 学术研究是一项 “非个人” 的人类活动, 要求研究者保持 “客观”、 “严谨” 、“保持距离”、以及 “不参与”的学术立场。与此同时, 研究者的 “主体性” (subjectivity) 通常被认为是学术研究中的 “不利因素”。相反, 后结构主义者挑战了这种 “科学性” 的研究方法。认为研究者与其研究对象都被归入了嵌入在话语 (discourse) 里的  “真理宣称”中。我们都身处话语之中, 并不断地 “保持” 亦或“反抗” 一些话语。在后结构主义者眼里, 研究者所呈现的 “他人的故事” 都是一些 “不稳定” 的概念。作为研究者, 我们所说的都是我们个人对于他人“话语” 的观察, 这些 “话语” 包括人们通常讨论自己 (the self) 时所用的 “价值” 以及 “世界观”。我们的解读是在一定的 “历史” 以及 “经验” 中塑造出来的, 而这些 “历史” 和 “经验” 也必然塑造了我们的分析。
 因此, 研究这需要进行反思性地 “自我分析” (an analysis of the ‘self’)。在试图研究他者的事实之前, 去理解我们放置 “自身” 的语境以及我们 “社会构建的内在自我” (socially constructed inner self )。有人可能会问, 那怎么样避免掉由研究者自身 “主体性” 带来的偏差呢? 英国卡迪夫大学社会科学院教授 Valerie Walkerdine 提醒我们: “与其花时间去避免掉那些根本不可能避免的事情, 我们应该更仔细地去思考怎么让我们的 “主体性” 作为研究过程中的一个重要特征 (a feature of the research process) 而为我们所用”。虽然我们无法避免 “研究者主体性” (researcher subjectivity), 但是合理地使用它可以使他人更好地了解我们的解读。这种带 “价值附带” (value-based) 的探究,要求研究者采用一种反思性的方法去寻找自身 “权利” (power)、 “话语性的构造” (discursive position)、 以及 “主体性的位置” (subjective positions) 在研究过程中所带来的影响。这种自我探索性的练习可以减少研究者在研究过程中所感受到的关于自身 “权利” (power) 问题的矛盾情绪,同时也可以更好地了解和控制在研究过程中的个人的偏见 (personal bias).
关于研究者主体性以及反思性 推荐阅读:
Etherington, K. (2004). Becoming a Reflexive Researcher: Using Our Selves in Research. London: Jessica Kingsley Publishers.
Hunt, C. and F. Sampson (2006) Writing: Self and Reflexivity, Basingstoke: Palgrave Macmillan.           
关于后结构主义话语分析 推荐阅读:
Baxter, J. (2008) Feminist Post-structuralist discourse analysis: a new theoretical and methodological approach? Available online:



Conference report by Yuxin Liu

2017年4月11日,英中媒体与文化研究学会 (UCMeCSA) 第二届年会在英国东英吉利亚大学(University of East Anglia)举行。这一天,来自世界各地的媒体研究学者们齐聚英国诺维奇(Norwich), 展开了一场别开生面的学术研讨会议。本次会议的主题是:中国娱乐电视发展20年回顾(The Evolving Landscape of Entertainment TV in China: A 20-Year Review),重点研究和探讨中国电视媒体与娱乐节目的历史,现状与发展。本次会议在学会现任主席 刘宇昕 的主持下拉开帷幕,她发表了开幕致辞和会议日程安排。紧接着是学会创始人周天杨的精彩发言和学会介绍。在两位主席的精彩演讲之后,东英吉利亚大学文学,媒体与美国研究的院长Dr Malcolm Mclaughlin,和电影电视和媒体研究学院的Dr Sanna Inthorn代表学院发表了会议欢迎致辞。

本次会议分为三个panel,分别为:Popular Culture & TV; Reality TV: An Empirical Perspective和Globalisation, Transformation, and Technologies。相关领域的学术研究者们,分别进行了学术演讲。值得一提的是,这次会议中,我们举办了一个关于学术出版的workshop,四位经验丰富的专家:Dr. Jinghan Zeng (曾敬涵), Dr. Patricia Prieto-Blanco, Po-Han Lee, and Tianyang Zhou(周天杨)分别为大家从杂志编辑者和学术研究角度等方面介绍了学术出版需要注意的相关事项。最后,会议在Dr. Yan Wu(吴燕)的结语(Concluding Remark)中落下帷幕。吴燕教授认真总结了本次会议的内容和亮点,为会议的举办画上了圆满的句号。

再次,我们 UK-China Media and Cultural Studies Association全体成员,衷心感谢各位老师的帮助和指导意见,尤其是吴燕老师,Dr Sanna Inthorn老师和曾敬涵老师的全力支持。另外,我们还要感谢英国东英吉利大学的财政资助和支持,还有英国苏塞克斯大学,斯旺西大学,莱斯特大学,卡迪夫大学等院校的合作支持,以及所有参加本次会议的媒体研究学者们的参与和鼓励。最后,当然少不了我们辛勤的志愿者们,他们是来自东英吉利大学的媒体硕士们,负责会议的接待场务和摄像工作。我们下一届的年会和电影节正在筹划当中,欢迎您的参与。




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武薇 佐治亚大学

文 | 武薇  佐治亚大学UGA

文字编辑 | 董立婕








其次,在商周时期,人们的宇宙观是基于四方-中心的概念,而王室政治统治的意识形态的根基也正在于此,王跟王室是不可撼动,也不可替代的中心,周人顺利的代替商人成为最高统治者,但是他们的统治的根基依然是四方-中心的宇宙观。把商人的帝的概念同周人原有的天的概念相结合,解释为天命,让周王更理所当然的代替商王成为下一个中心。但是,在战国时期,周王权没落,各地方势力异军突起,原本神圣不可侵犯的 “中心” 逐渐从四方的中心沦为第五方,成为五行宇宙观里的一个组成部分,与其他四方相同。













The First Biennial Conference of UK-China Media and Culture Studies Association is an audacious effort initiated by graduate students from media and communication studies across UK to build a network of students and researchers who share similar interest in the study of Chinese media. As this association’s inaugural meeting, it attracts a wide range of research project, brilliant researchers and graduate students from all over the world. The topic ranges from journalism studies, popular culture studies, media representation, to nation branding and media policy and regulations.

The collection of papers presented at this conference reflects some of the new and emerging trends concerning media studies in China. For example, comparative studies regarding how cross-cultural news organizations provide contentious viewpoints in covering Sino-African relationship (Able Ugba), environmental issues (Song Lin), and different patterns of online journalism (Guy Starkey and Hao Ye). Issue of representation of minority groups in popular culture, especially homosexuality (Tianyang Zhou) and the construction of youth and sexuality in commercial advertising (Shulin Gong) are also examined critically in their potential consequences in shaping public (mis)perceptions. Especially, Tianyang Zhou’s study provides a valuable insight into how homosexuality is been mis-represented in popular cinema and therefore further exacerbated and reinforced the heterosexual norms through textual analysis.

Online public is also a key theme in this conference. For example, papers discussed at the conference address the difficulties in conceptualizing online nationalism along the conflicting “nation-loving” and “country-loving” publics (Jing Cheng) and the simplification and problematic ways of gauging online public opinions and its intricate relationship with public policy making process (Lianrui Jia). Moreover, progression and development of media control and regulation in China and its impact on foreign news organizations and foreign correspondence in China has also been addressed in one of the keynote speeches by Professor Richard Sambrook from Cardiff University. Dr. Paul Bowman’s keynote provides an interesting investigation into how “Qigong” has been constructed, packaged, and sold to audience as an ancient Chinese art in contemporary (Western) world. The popularity of QiGong demonstrates how clashes and collapses between temporalities and geography in the global flow of communication and information.

In sum, the First Biennial Conference of UK-China Media and Culture Studies Association provides a glimpse into the emerging research on Chinese media and offers a great platform for scholars to build research network and collaboration. The range of comparative work is also top-notch. It leaves us much to look for for next biennial conference 2017 at the University of East Anglia, in Norwick, UK.